Viff is an AI tool that provides an easy and efficient way for businesses to generate courteous and contextual responses to guest reviews. It is a chrome extension that can be used on any website or through email. By responding consistently to reviews, businesses can improve their online reputation, stand out from competitors, and instill confidence in potential customers. Viff learns the tone and brand voice of the business and can generate accurate responses instantly. Using Viff has been shown to increase booking volumes and improve TripAdvisor rankings. The tool is easy to use and requires no integration with property or reputation management systems. Viff"s responses are on-brand, consistent, and designed to be contextual and courteous. It can respond to reviews in multiple languages, and its AI model is trained to handle even the most negative reviews. Viff offers a free trial, and after that, a paid subscription is required to continue using the tool.