Shaped is an AI tool that helps companies increase engagement for feeds, recommendations, and notifications using machine learning. It is designed for developers and handles the complexities of data engineering, model training, and deployment. Shaped provides easy-to-use APIs that are customizable and configurable. It adapts in real-time, personalizing every user session to create a snappy user experience. Shaped connects directly to where your data lives, eliminating the need for manual data pushing. It supports various data sources such as databases, cloud storage, and analytics platforms. Shaped has been successful in increasing engagement for its users, with case studies showing significant improvements in engagement metrics. The tool is praised for democratizing complex ranking systems and enabling companies to leverage cutting-edge AI technologies without the need for a dedicated ML team. Shaped offers white-glove support, secure design, and quick deployment, making it a valuable tool for companies looking to optimize their personalization efforts.