Ply is a customization platform that allows users to add custom features to their existing apps, with the goal of supercharging teams and streamlining processes. This tool enables users to build contextual, internal features into their apps without any coding required. It offers add-ons like buttons, notifications, tools, and portals that can be integrated into existing apps to create custom interfaces and personalized customer experiences. Ply emphasizes the importance of contextual solutions in driving change and leveraging the power of AI. With granular security controls and synced permissions, Ply makes it easy for teams to collaborate while maintaining clear policies. The platform is user-friendly, powerful, and supports workflows with features like native support for tables and multi-level branching. Ply is a highly versatile tool that can be used in various industries and applications to enhance productivity and efficiency.