Lobe is a free and easy-to-use app that enables users to train custom machine learning models and integrate them into their own applications. Users can simply show Lobe examples of what they want their model to learn, and it will automatically train a custom machine learning model that can be exported and used in their app. The tool is designed to be accessible to anyone, with no coding or machine learning experience required. Lobe allows users to collect and label images, train their models with live visual results, and use their models with webcams or images. The tool supports various project templates, such as image classification, and offers the flexibility to export models to different platforms. Lobe also highlights user testimonials, including a software engineer who found it easy to use and an ocean mapper who used it to improve their models for tourism planning. Lobe provides a range of potential applications, from plant species identification to beekeeping and scientific research.