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Description
Klaviyo is an intelligent marketing automation platform that helps businesses grow faster and more efficiently. It enables users to create automated, hyper-personalized messages at scale based on customer data. The tool offers omnichannel messaging through email, SMS, and mobile push notifications, with features like dynamic content and 2-way conversations. Klaviyo also provides analytics, data science, and AI capabilities to help businesses fully understand their customers, track success across channels, recommend products, and automate the writing process. Real-time segments allow users to reach the right people based on profile and activity data, while peer benchmarks provide insights for improvement. With over 300 integrations, Klaviyo serves as a central hub for customer data. It is used by over 100,000 brands worldwide and is suitable for retail, DTC, enterprise, agencies, and developers. Overall, Klaviyo offers a comprehensive marketing automation solution that helps businesses engage customers in a personalized and targeted manner to drive growth.
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