Drift is an AI-powered conversational platform that enables businesses to connect with their customers through various channels, including chat, email, and video. It stands out from traditional chatbots by offering personalized experiences at scale throughout the customer journey. Drift helps businesses convert high-volume website traffic by identifying visitors and delivering personalized experiences. It also helps identify target accounts and engage with them in a personalized way. In addition, Drift distinguishes between customers and prospects, identifies growth opportunities, and delivers relevant experiences. The platform increases sales rep efficiency by enabling real-time conversations that lead to opportunities. Drift provides insights and real results, with customers seeing increases in sales rep efficiency, conversions, and overall win rates. It creates alignment between marketing and sales, making it more than just a chat tool. Drift offers different plans, tailored to the needs of small businesses, advanced users, and enterprise customers.