Description is an AI tool designed to provide creative advertising ideas on demand to professionals in the creative and advertising industry. It utilizes GPT-3, a large language model trained on human-written creative advertising campaigns, to generate suggestions for creative concepts and strategic briefs. One of its unique features is the ability to toggle between two output modes, one for strategists and one for creatives, each with its own training dataset. It also introduces an AI creative partner named Ari, with whom users can chat to generate ideas collaboratively. The tool has received positive feedback from users who have found it helpful for generating real ideas and concepts. It has applications in various creative formats, such as YouTube viral films, experiential activations, Instagram user-generated campaigns, and more. Users have full ownership and privacy over the outputs generated by the tool.