Cortex

Cortex Content Intelligence is an AI tool that helps brands understand and improve the performance of their visual content. By analyzing visual elements, Cortex provides deep insights into what drives content engagement and conversion rates. It aims to help companies create more engaging visual content by leveraging the understanding that humans process visuals 60,000 times faster than text. Cortex offers features such as finding insights about what makes content work, avoiding creative mistakes by learning from a large database of performance data, and customizable insights through advanced demographic filtering. This tool can be used by marketers, agencies, and content creators to enhance their creative strategies, optimize content decisions, and boost conversions across various channels such as social media, web, email, digital, TV, and print.