Cargo is a revenue orchestration platform that allows users to activate their data beyond simple business intelligence. It provides a centralized system for revenue operations, aligning go-to-market teams and providing a single source of trust. With Cargo, users can identify cross-sell and upsell opportunities among customers, optimize sales efforts through custom lead and account scoring, and automate workflows to drive revenue. The platform offers advanced analytics, user journey tracking, automated reports, machine learning capabilities, and A/B testing. It integrates with users" data warehouse and allows them to segment audiences without technical overhead. Cargo also provides a unified view of the customer by unifying first and third-party data. Customer testimonials highlight the power and flexibility of the platform to leverage existing data, customize workflows, and democratize access to data within organizations.