Plot

Plot is a collaborative visual planning tool designed for modern marketing teams. It provides pre-designed planning canvases to help teams align on strategy and deliverables. Users can create lifecycle flows, plan campaign launches, and build creative sets using the platform"s flow canvas. The tool also offers touchpoint canvas for creating one-time messages, campaign canvas for crafting multi-channel story arcs, and grid canvas for building content franchises. Plot features true-to-life creative previews, interactive prototypes for reviewing work-in-progress, and customizable editor templates for various channels. It allows for easy collaboration through comments and @ mentions, and users can share interactive presentation links instead of traditional decks. The tool also offers organization and visibility across projects, a shared calendar for visualizing channel mix, and analytics integration with platforms like Klaviyo. With Plot, marketers can streamline their planning and production processes, ensuring a consistent brand narrative and accelerating workflow.